“A Proposal Is Forever: What Proposal Writers Can Learn From Good (and Bad) Advertising,”

September 28, 2020
11:00 AM CDT - 12:00 PM CDT
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A Proposal Is Forever

This session will address the issues surrounding unconvincing or weak proposal writing—and explain how various advertising success factors can improve proposal writing skills.

Benjamin Smith is a publisher, editor, and content developer with sales, marketing, and educational experience. He currently leads the ever-growing and energetic Editorial/QA team at BerryDunn, a consulting and certified public accounting firm headquartered in Maine. His responsibilities include reviewing and developing proposal content for BerryDunn’s Government Consulting Group, and creating and leading instructional courses on business writing best
practices.

In related news: Benjamin loves Word and hates Excel.

 

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